In this uncertain era, corporate institutions are required to adapt by leveraging the use of technological aspects in company operations. This year’s theme will emphasize how businesses preserve their sustainability throughout the dynamic situation over the years and strive for recovery in the post-pandemic era. We expect BRAND UI to be able to educate and guide people who are about to or currently own businesses to implement the ideal strategy and make the right decisions towards building a company that stands up against the dynamic economic trend.

Vision

Raising public awareness and insight into business, particularly in boosting corporate competitiveness in the era of dynamicity within the technological aspects.

Mission

1. BRAND UI 2022 participants are expected to take advantage of the business world’s opportunities with the leverage of technological aspects.
2. Raising public understanding and insight into business, particularly in terms of boosting corporate competitiveness in the face of dynamicity, through online programmes.
3. Provide business case-solving training by professionals through Public Training Day (PTD) and Internal Training Day for Business Case Competition participants.
4. Become a colloquium for participants to grind their analytical and problem-solving skills through Business Case Competition.