The grand theme emphasizes transforming visionary ideas into tangible actions, with businesses playing a crucial role in achieving the SDGs through innovative strategies. BRAND UI aims to encourage  businesses to take proactive steps in driving sustainable development, providing a platform to share insights, competition, and success stories aligned with the SDGs. By embracing this theme, the event aims to showcase the potential of businesses as catalysts for change and leaders in promoting sustainability and the SDGs.

Vision

We empower  sustainable development goals by bridging the gap between vision and action, also fostering a corporate social responsibility mindset through business innovation. We aim to raise public awareness about the importance of sustainable business practices and their positive impact on society and the environment.

Mission

1. Inspiring and educating participants, particularly students, about the significance of sustainable development and its integration into business strategies through the Business Case Competition (BCC) and Business Plan Competition (BPC).
2. Creating a platform for participants to showcase their innovative business ideas and solutions to a panel of judges and the company to promote entrepreneurship and sustainable business practices.
3. Providing comprehensive training and guidance to participants through Public Training Day (PTD) and Internal Training Day (ITD) with professionals, enabling them to develop innovative and sustainable business solutions.
4. Encouraging participants to analyze real-life business challenges and develop actionable strategies through the Business Case Competition (BCC) and Business Plan Competition (BPC) by fostering critical thinking, problem-solving skills, and a deep understanding of the importance of sustainable development.